I was on my Segway and I was thinking about all the innovation and imagination it took to create that. So I called a friend Ron Conway, like, ‘Yo, do you know who invented this?’ He was like, ‘A good friend of mine, Dean Kamen.’ I was like, ‘You know this guy? Can you introduce me to him?’ So he introduced me to him via email, and that’s when he told me about U.S. FIRST. He was like, ‘I’ve got this program that I’ve been doing for 20 years, teaching kids science, technology, engineering and mathematics – and we have robotics competitions every year.’ I aid, ‘How come I’ve never heard of that?’ He was like, ‘That’s the problem.’ So I said, ‘Well, if you have a robotics competition every year, we’re performing at the Super Bowl, maybe we could perform, make a halftime show at your robotics competition.’
So will.i.am went to ABC, pitched the show, and bought the airtime himself to show a robotics competition in prime time in hopes of inspiring kids to learn.
I can’t wait to see the show.